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Spring Court
'Your White Sneaker' Campaign 2019
A brand awareness campaign focusing on the relaunch of the G2 White Canvas Sneaker. The main goal was to introduce new audiences and strengthen the brands connection with existing audiences.
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Deliverables: Street Poster, Social Video, Display Ad Banner + In Store VM
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Animation outsourced.
ART DIRECTION
Campaign Brief and Design working with external photographer to produce campaign imagery.
VISUAL MERCHANDISING
Designed window installation for 5 flagship stores across Sydney to drive sales and traffic into stores.
GRAPHIC DESIGN
Print & Digital Design for billboard street posters and online launch of campaign across the website and social media.
MARKETING
In store & Digital Launch Strategy across social channels and email marketing
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