Spring Court
Afterglow Campaign AW19
Afterglow, captures the spirited moment at the end of the night when all the guests have long since left but all the energy and vigour of the night still remain.
Captured by fashion photographer and long-time brand collaborator Kiera Chevell at the remarkable Carriageworks in Sydney’s inner city. These impressive walls lay backdrop to the campaign and carry their own anticipative and prescient energy of the next artistic encounter leftover from performances past.
Photography by Kiera Chevell @kierachevell
ART DIRECTION
Campaign Brief and Design working with external photographer to produce campaign imagery.
VISUAL MERCHANDISING
Designed window installation for 5 flagship stores across Sydney to drive sales and traffic into stores.
RANGE DEVELOPMENT
Developed first Australian Exclusive capsule collection featured in campaign targeted at local customer base.
MARKETING
In store & Digital Launch Strategy across social channels and email marketing