Spring Court
'Reverie' SS18 Launch
The SS18 collection draws inspiration from 20th century creatives whose purpose was to create rare moments of stillness and serenity in a tumultuous world. A reimagined backdrop to life, awash with youthful tones and naïve motifs.
'Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.'
– Oscar Wilde
Photography by Kiera Chevell @kierachevell
reverie | ˈrɛv(ə)ri |
noun
a state of being pleasantly lost in one's thoughts; a daydream
ART DIRECTION
Campaign Brief and Design working with external photographer to produce campaign imagery.
VISUAL MERCHANDISING
Designed window installation for 5 flagship stores across Sydney to drive sales and traffic into stores.
RANGE DEVELOPMENT
Developed first Australian Exclusive capsule collection featured in campaign targeted at local customer base.
MARKETING
In store & Digital Launch Strategy across social channels and email marketing.