Irving & Powell

Graphic Design, digital marketing, ecommerce

My journey with Irving & Powell on a freelance basis was defined by creativity and strategic vision. Over 3 years I contributed and bolstered I&P's strong visual identity, created by Creative Director and business owner, Victoria McEvoy. Simultaneously, my role in digital marketing involved creating engaging online campaigns and enhancing the CX across the website and all other digital touchpoints. I played a pivotal role in optimising the online platform, redesigning the website look and feel and eDM templates. This multifaceted approach has not only elevated the brand's aesthetic appeal but also drove engagement and sales, establishing a strong digital presence for Irving & Powell.